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The River Website
And now we get back to the fun of connecting our 150,000 + weekly customers with the businesses that want them as their customers.
The following is from the website allaccess.com which is a trusted source of radio news and information:
Several Format Changes At Summit City Radio/Ft. Wayne
SUMMIT CITY RADIO Alternative WXTW (X102.3)/FT. WAYNE, IN has been sold and will flip to Spanish on 8/31. The new start-up group — ex-ARTISTIC MEDIA GROUP/FT. WAYNE GM JOHN HENRY and former local hockey legend GEORGE KOSTOPOULUS — will operate the station under an LMA agreement until the sale closes.
Meanwhile, there are several other format changes forthcoming at SUMMIT CITY RADIO on 8/31:
First, Adult Hits WXKE (102.9 MIKE FM) will switch to a simulcast of Adult Standards WGL-A.
Top 40/Mainstream WYLT (MY 103.9) will flip to Rock as WXKE (ROCK 104), resurrecting the orginal call letters, frequency, and PD of the market’s the Heritage Rock station from 1976-2002. DOC WEST, who programmed ROCK 104 for 23 years, returns for PD/mornings, transfers from the same slot at Classic Rock WCKZ (Z94.1). WCKZ will switch to a simulcast of ROCK 104. WXTW PD/morning man JJ FABINI moves to WXKE as MD/middays. FABINI will also retain PD duties of Adult Standards WGL-A. WXTW morning co-host/middays LAUREEN McCRADY moves to AE for ROCK 104.
The ROCK 104 line-up:
Mornings/STONE & DOC (former WCKZ morning show)
Middays/JJ FABINI (WXTW mornings)
Afternoons/BUSTER MEYER (transfers from WCKZ afternoons)
Nights/JASON LEE (moves from afternoons at WXTW)
Overnights/ALBRO (was nights on WXTW).
Simplify
With a new management team in place, we are looking for ways to cut through all the stuff that bogged down our organization and simplify the process. Our job is to earn money by selling advertising to businesses that need customers, and even though I have done this for 20 years, I welcome your input. That’s why this is called Collective Wisdom.
Anyone who has some tips or resources on this, please add a comment! Thanks…
Here are a few items from a guide I wrote last week for my staff. There are a few items that are specific to the radio business, but smart people like you can find ways to adapt it to you and your organization.
HOW TO MAKE MONEY, AND EVEN MORE MONEY…..
PICK A DESTINATION, THEN PLAN HOW TO GET THERE
PART 1 the destination
$2000 A MONTH GROSS PAY ($24,000 a YEAR)
MONTHLY COLLECTIONS OF $13340 X 15%
or
$3000 A MONTH GROSS PAY
MONTHLY COLLECTIONS OF $20,000 X 15%
or
$4000 A MONTH GROSS PAY
MONTHLY COLLECTIONS OF $27000 X 15%
or
$5000 A MONTH GROSS PAY ($60,000 a YEAR)
MONTHLY COLLECTIONS OF $33334 X 15%
PART 2 how to get there
The Sales Process Simplified:
1) Make appointments to meet with money decision makers
2) At meeting, gather ideas for campaign based on their needs
3) Prepare campaign ideas
4) Present ideas, negotiate, and sign them up
5) Service, upsell, renew.
(Then of course there are details and paperwork behind the scenes that have to take place too, but unless you are doing the above, you are just wasting time, money and gasoline)
Want details?
I have some very important information that I can share with you on how to do the above, but you have to e-mail me.
sclohoreally 