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The debut of Mr. Peanut’s stunt double. Believe in a better chicken. Let’s launch!
Kia launched “Joyride II,” a follow-up to its 2010 Super Bowl spot “Joyride Dream.” Promoting the 2012 Kia Sorento, the 60-second spot marks the return of five lovable children’s characters: Sock Monkey, Muno, Robot, Teddy and MR. X, as they embark on a road trip. The crew travels the country, visiting a beach, fishing, skydiving and learning how to line dance. Note to stuffed bear: watch out for that real bear! See the ad here, created by David&Goliath
Perdue launched its first national ad campaign using a new tag line, “We Believe in a Better Chicken.” The documentary-style TV spots take viewers to Perdue Farms, where the brand’s USDA Process Verified Seal is introduced. Chickens are fed a vegetarian diet, rather than a diet of steroids, hormones and animal byproducts. In the first ad, seen here, Perdue employees explain the chickens’ diet and why it’s important to consumers. Another ad shows the chickens raised in a cage-free environment and highlights the numerous generations of Perdue family members working in the family business. Watch the ad here. Deutsch NY created the campaign.
Silly robot, Carl’s Jr. chicken sandwiches are for the humans that hand-make them to eat and enjoy. A mouthless robot returns home from work with a Carl’s Jr. hand-breaded chicken fillet sandwich in tow. Eager to dive in, the robot remembers that he’s just that, a robot, and slams the sandwich into his face to no avail. Angered, his eyes turn red, signifying laser mode, and he slices everything inside his apartment in half, himself included. See the ad here, created by David&Goliath
Dunkin’ Donuts launched its first-ever TV ad with a movie tie-in. The movie is “Captain America,” and the product is a delicious-looking Cherry Coolata. A construction worker springs into action when a runaway dog sets off a nail gun at a construction site. The man grabs a garbage lid to deflect and disarm the nail gun, then chases after the pooch. The dog spills a bucket of blue paint on the man, who runs through a wall to catch and return the dog to its rightful owner. And he did it all while holding his Coolata! See the ad here, created by Hill Holiday.
Nokia launched an interesting TV ad in the U.K. to promote its limited edition N8 Pink phone. The ad features a slew of blonde, Barbie-esque dolls sitting on deer, or wearing N8s as bras. I immediately thought of the Fembots from “Austin Powers” and expected the N8s to start shooting. Following a montage where plastic legs surround a phone, the plastic Fembots did shoot from their N8 boobs — but pink laser beams only, and no one was injured. Watch the ad here, created by Wieden+Kennedy London and edited by Cut + Run.
Mr. Peanut has a stunt double, whose name is Peanut Butter Doug. He sports sunglasses and a goatee and sees himself as irreplaceable, judging by the hits he takes as a stuntman. Whenever he gets clobbered, he turns into a jar of Planters‘ newly launched peanut butter. The ad, seen here, will first launch on Facebook. Being NY created the ad, directed by Mark Gustafson.
“The intensity lasts a lifetime,” says an ad for King Kong 360 3-D, a ride at Universal Studios Hollywood. A young boy catches his first glimpse of King Kong in 3-D — and next thing you know, his braces disappear and he starts aging until he’s a balding, old man with yellow teeth. Reminded me of that scene from “Indiana Jones and the Last Crusade” when the man drank from the wrong chalice and aged until he was nothing but bone dust. See the ad here, created by David&Goliath.
Random iPhone App of the week: Lovebirds, you no longer need to wreck a tree by carving your initials inside bark. It’s 2011, and there’s an app for that. Country Living’s Treemail app is available on the iPhone, iPod Touch and iPad. Users can carve their love into a virtual tree. It doesn’t have to be just initials inside a heart, it can be quotes or messages, all of which can be shared through email, Facebook, and Twitter. Users can customize the thickness of the carving tool used and select one of 7 tree barks: American Elm, Balsam Fir, Magnolia, Palm, Red Cedar, Silver Burch and Sycamore. The app costs 99 cents in the App Store.
Amy Corr is managing editor, online newsletters for MediaPost. She can be reached at firstname.lastname@example.org.
A repost from July 1, 2008:
Confused by the networking jargon? Take a look at this from Rainmakers.com written by our friend Scott, the NameTag Guy:
By Scott Ginsberg
Elevator Speeches. 60-Second Commercials. 30-Second Commercials. Personal Introductions. Networking Introductions. Defining Statements. Positioning Statements.
Ahhh! Which one do you use? And when? And with whom?
Tough questions, especially because since the early ’90s tens of thousands of articles, books, manuals and guides have been written on the topic of networking. And all of them address various techniques on how to answer the question: “So, what do you do?”
To put it in perspective, consider these results from a recent Google search on the following terms:
Wow. Overwhelming, huh? Makes you wonder which one is right! Still, each of these techniques is some variety of your “Networking Introduction.”
Unfortunately, you won’t have it come out the way all the books and articles say it will. It’s doubtful you’ll ever tell someone what you do in an elevator; you’ll probably never have exactly 30 or 60 seconds to do so; and the odds of you explaining it the same way each time are highly unlikely.
In real networking, you’ll be rushed, caught off-guard and asked unexpected questions. You’ll meet people on buses and in bathrooms. You’ll address three strangers at a time, get interrupted mid-commercial, and sometimes, you won’t get a chance to say a single word until the last five seconds of a conversation. And all the while, you won’t have time to decide whether or not you should give your Elevator Speech, 30-Second Commercial or Defining Statement!
Sorry. Didn’t mean to scare you there.
But it’s true. Networking is unpredictable. And yet, we depend on it for the growth of our careers. According to a 2004 report from the Federal Bureau of Labor, 70% of our new business comes from some sort of networking.
So, rather than put additional pressure on yourself by worrying about how many seconds you have, here are some key points for an effective, concise and memorable Networking Introduction.
Start from the Top
Because you never know how much time you’ll have to introduce yourself, I suggest starting at the top with the following exercise. Take five pieces of paper. Assign one of the following sentences to the top of each sheet:
Write down all the words, characteristics, ideas, phrases and the like that pertain to each of these areas of your introduction. Have fun! Spend at least a few minutes on each sheet. The whole point of starting with this activity is to understand the full scope of you and your business.
Back to the Bottom
Now that your mind is swimming with dozens of key points about your work, it’s time to get down to the “Bare Bones Intros.” These are pithy, one-liner type sentences that grab attention and intrigue the listener.
Now, since thousands of networking resources claim to have their own magic formula, I’ll simply offer the technique I’ve found to be most effective in my own business:
You don’t have to use this exact formula. Just be sure your Bare Bones Intro includes what you do, whom you do it for and what happens when you do it. So, write out different versions. Say them out loud. Share them with friends and colleagues. And eventually you’ll be able to pick out the most effective ones.
In my networking workshops I make it a point to tell my audience members, “There is a time and place for networking: any time and any place.” With that in mind, let’s take the material you brainstormed from earlier and put it to use in possible scenarios (you might want to practice these with a partner too).
Nailing Your Networking Intro
All specifics aside, the most important part of a Networking Intro is: always be memorable.
In a July 2003 article from Entrepreneur Magazine, Ivan Misner, founder and CEO or Business Network International, explained, “The ideal introduction is brief and memorable – one that provides enough impact to arouse the interest of those to whom you’re introducing yourself and get them to join your word-of-mouth team.”
So put away your stopwatch. Forget about the elevator. And stop thinking about networking as a commercial. Networking is the development and maintenance of mutually valuable relationships. And those relationships are initially sparked by your ability to effectively, concisely and memorably introduce yourself when someone says, “So, what do you do?”
Scott Ginsberg, aka “The Nametag Guy,” is the author of seven books and writes the #39th most popular marketing blog in the world. He is the creator of NametagTV, an Online Training Network that teaches businesspeople about approachability. For more info about books, speeches, customized online training programs or to Rent Scott’s Brain, call 314/256-1800 or email email@example.com.
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Drew wrote about it recently:
Posted: 13 Jun 2011 07:22 AM PDT
…about what you wish I cared about.
Way too many brands chase the fad of the day, thinking they can jump on a swell of consumer sentiment and rise those profits into the sunset. No so fast, my friends.
For your brand to be effective, sticky and enduring — it has to be about what matters to your consumers. They have to genuinely identify with it/care about it. You can’t make them love you. (Nod to Bonnie Raitt) No matter how hot the trend is or how passionate you might personally be.
Case in point — a recent study done by OgilvyEarth (I’m pretty sure David Ogilvy rolls his eyes from the grave on that one) shows that most consumers aren’t buying the whole “green movement.” In particular, men are not motivated or swayed by green marketing messages. It turns out that their perception when they hear green is “more expensive.”
So playing to the trend is actually hurting those brands who hoped that men would be moved to pull out their wallets based on the green movement marketing position.
Time to do your own brand check. Are you trying to force an idea, value or belief at your core audience? Or…do you know yourself and your core audience so well that you know what brings you together?
And before you are quick to answer…be ready to tell me this. HOW do you know that your brand is what truly resonates in the hearts of your core audience?
Hat tip to Kami Watson Huyse for tweeting the Ogilvy link.
It’s only failure if you think of it that way.
I call it a lesson.
From my email:
Daily Sales Tip: Learning From That Sale You Lost
My mom always used to tell me how we learn more in life from our failures than we do from our successes, yet for too many of us in sales this concept doesn’t seem to sink in.
I’ve lost plenty of sales in my life. If I wanted to get really down on myself, all I’d have to do is take a piece of paper and start writing down as many as I could remember. If I wanted to go into a complete state of despair, all I’d have to do is to write down next to each sale I lost the amount of commission I failed to receive because of the lost sale.
For this simple reason, too many of us in sales choose not to dwell on what didn’t happen. Instead, we merely move on.
It’s much easier to move on than dwell on the past, and I’m a firm believer that dwelling on the past doesn’t do anyone any good. If you want to damage your sales motivation, go right ahead and dwell all you want.
As much as we can’t dwell on the past, we do need to spend a few minutes doing an autopsy on the lost sale and learning from it. If we don’t learn from each sale we fail to close, then we’re committing ourselves to a pattern of losing more sales.
The key I’ve found to the process is to do the autopsy on the failed sales call right away. The sooner you can do it, the sooner you can apply what you’ve learned to the next sales call.
The only downside to doing it quickly is you have to make sure you’re in a stable frame of mind. I’m not meaning to be rude with this comment, but you can’t think clearly if you’re so hot emotionally over losing the sale. If you are worked up over the lost sale — wait till you calm down. Then do your autopsy.
Ask yourself the following questions:
— Was I able to get the customer to state their key needs and desired benefits?
— Why specifically did the customer choose not to buy from me? How do I know that?
— What were two things I know the customer appreciated about me?
— What did the customer ask and how did I answer? What can I learn from the questions?
— What were all of the customer’s objections and how did I respond to them?
— Did the customer clearly understand my value proposition? How do I know that?
— What closing technique did I try? How specifically did the customer respond to it?
— What did the customer agree with me on? How can I leverage this for future sales?
— What is my next step with this prospect/customer?
Take the time to answer these questions. Doing so will provide you with key information you need. Also, never hesitate to go back to the customer after they’ve turned you down and ask them why they didn’t select you. Be sincere in how you speak to the customer and be appreciative for what they tell you.
This is not the time to be defensive or attempt to convince the customer they’ve made a dumb decision by selecting someone else. Your ability to be professional and appreciative in listening to what the customer shares with you will do more than anything else to help ensure you have a good relationship going forward with that person.
It’s been my experience both personally and professionally that by doing this process right, you can position yourself to become the salesperson these individuals turn to in the future.
The beautiful thing about this entire process is you come away with two major outcomes.
First, you find out things you can do differently to help you with other customers. Second, you deepen your relationship with the customer you weren’t able to close, setting yourself up to potentially close with them next time around.
Source: Sales consultant/speaker Mark Hunter
Oops, forgot to post this.
Hope the world is still spinning.
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