More Marketing Links

From the Marketing Minute recently:

The Marketing Minute

I love lists (Todd Andrlik)

Posted: 26 Nov 2008 05:41 AM CST

All A wise man on YouTube once said Americans love lists. According to that man…

“A lot of people on the net are saying they’re sick of lists. They say lists are a cheap ‘link bait tactic.’ Oh you don’t like lists, huh? How about these lists:

1. The Civil Rights Act
2. The Bill of Rights
3. The Constitution

“You know who else didn’t like lists? Joseph Stalin. We don’t need less lists. We need more lists. We need lists of lists. We need lists within lists. We lists of lists of lists within lists of lists with an index, which is a list. Lists are the zero emission, renewable energy source that fuels the USA.”

So, in support of lists, here is my List of Lists (That Smart Marketing Pros Should Bookmark):

1. Top 100 Tools for Learning 2008

2. 50 Websites You’ll Wonder How You Lived Without

3. Top 10 Social Media Tools for PR Pros and Journalists

4. 10 Successful Logo Redesigns

5. 35+ Examples of Corporate Social Media in Action

6. 50 of the Best Websites for Writers

7. 13 Reasons Why Social Media Marketing is Worth Your Time

8. 10 Tactics That Could Save Your Online Reputation

9. 25 Free Stock Photo Sites

10. 11 Habits of the Worst Boss I Ever Had

11. 59 Things You Should Be Doing But Probably Aren’t

12. Top 10 Business Applications for Facebook

Drew’s Note: Todd Andrlik should be on a list by himself! This smart marketer painstakingly created the Power 150 list long before AdAge heard about it and invited him to share it with their readers. He’s a community advocate and also a collector of rare and historic newspapers.

Todd blogs at ToddAnd.com and cheers for the mighty Cubs. But I love him any way!

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Starbucks Holiday Giving

Perhaps if they were more profitable, they would give more than a nickel. Anyway, when you add up all the nickels, it’s no small change.

From AdAge:

Starbucks Launches ‘Project Red’ Campaign

Will Donate Part of Proceeds From Holiday Drinks to Combat HIV

Published: November 26, 2008

CHICAGO (AdAge.com) — Starbucks is going Red.

Amid projections that it won’t see improved same-store sales until 2009, the coffee chain today launches a full-scale holiday promotion with Project Red including TV ads from new agency BBDO themed, “It’s more than coffee.” As part of the holiday push, Starbucks will divert five cents from every holiday beverage sold to fund African AIDS programs.

Starbucks: Red
As part of the holiday push, Starbucks will divert five cents from every holiday beverage sold to fund African AIDS programs.

The program kicks off at a crucial time for Starbucks, considering that the java giant has many mall locations.

The opening commercial has the same minimalist feel of a spot aired Nov. 1 on “Saturday Night Live” featuring moving words on a solid background set to music. But unlike the spot that touted its Election Day coffee giveaway, the new spot uses the colors red and white rather than green and brown.

Starbucks will launch the holiday program in Times Square on Friday, with celebrity chef Mario Batali and actors Mary Louise Parker and Annabella Sciorra and model Helena Christensen. In addition to the ads, Starbucks has built a Red community site, where consumers can use an “impact calculator” to learn how their purchases are helping save lives.

The promotion fits within Starbucks’ global mission, the company said. “Now more than ever, it is important to continue to be a responsible global company,” Starbucks CEO Howard Schultz said in a statement. “We have a deep partnership with coffee growing regions in Africa and are proud to partner with our customers to contribute toward an AIDS-free Africa.” Starbucks describes this as the beginning of a “multi-year partnership” with Red.

The chain embraced TV advertising last Thanksgiving — after years of swearing off it — with a much-lauded campaign by then-agency Wieden & Kennedy. But the work failed to drive sales, and Starbucks walked away again until last month.

The Red promotion begins Thanksgiving Day, and runs through January 2. Via the program, for every Peppermint Mocha Twist, Gingersnap Latte or Espresso Truffle purchased during that period, Starbucks will contribute five cents to the Global Fund to invest in AIDS programs in Africa. On Dec. 1, however, Starbucks will contribute five cents for every “hand-crafted beverage” sold, in honor of World AIDS Day.

“Starbucks is bringing Red to communities across the country and giving millions of customers a chance to do something good every day,” Red chief executive Susan Smith Ellis said. “All of these small choices, across millions of coffee purchases, will add a significant new contribution stream to the more than $115 million that (RED) partners have already generated to help buy lifesaving AIDS medicine for those living with HIV in Africa.”

Other Red partners include the Gap, Converse, Apple and Hallmark.

Getting caught up

Those of us that have weekends off, had a 4 day weekend. Yet today, like every Sunday afternoon, I’ll be preparing for the next week. Here’s some help:

Selling to Big Companies Blog

InBox Zero: How to get control of your inbox & keep it that way

Posted: 19 Nov 2008 07:57 PM CST

InboxzerosI don’t know if your inbox just keeps growing and growing, but mine does. Day-by-day, message-by-message, it keeps getting fuller and fuller.

Sometimes I feel like a total slave to my inbox.

Fortunately, my recent discovery of Merlin Mann’s blog led me to a special 43 Folders series of articles the show you the skills, tools and attitudes to empty your email inbox – and keep it that way.

Plus, I listened his 1-hour Inbox Zero presentation at Google which had lots of good ideas in it. If you need some help to regain control of your inbox and your life, this is a good place to start.

P.S. Many corporate decision makers get 150 – 300 email per day. If I’m feeling like this, I can’t imagine how they’re feeling!

Links to Tips


We all could use a few tips on how to do things better.

Sometimes, it’s just a reminder of something we used to do and then for some reason forgot about and stopped.

The folks at BusinessKnowHow.com sent me an email recently with links to some of their articles that they have featured this fall:

4 Secrets for Selling Value Instead of Price
Is Your Envelope Killing Your Direct Mail Response?
Why Conformity is Bad for Your Business
Quiz: How Ethical Are You?
Raising Capital During a Recession
9 Alternatives to Traditional Business Loans
What Customers Hate About You
Keep It Simple Feedback
Capture Business Contact Info Quickly with CardScan

Common Website Mistake
Dream Business or Financial Nightmare?
Get the scoop on your competitors
B2B Holiday Shipping Tips
What’s holding you back?

Your Most Important Appointment


As you move from 4 day weekend to the first day of December tomorrow, look at your calendar:

Daily Sales Tip: Treat Prospecting Like an Appointment

It’s usually a good idea to put your prospecting time in your calendar and treat it like you would any other appointment.

If you leave prospecting to “whenever I can get some time,” chances are you’ll blow it off day after day, week after week.

It will be a lot more effective if you determine how much time you need to invest each day, week, or month in prospecting and block the time off on your calendar.

Source: Adapted from Consultative Closing, by sales trainer Greg Bennett

The Power You Have


Too many people are unaware of the power that they have to influence, to change things, to keep things, to help.

Earlier this year, Fort Wayne Indiana lost the Lincoln Museum that has been in town since before I moved here in the 1960’s. We found out too late.

Take a look at this from Seth Godin and I’ll see you tomorrow:

Don’t know what you’ve got till it’s gone

IWantSandy is folding, as are a number of web companies. So is that restaurant you loved down the street. Users are outraged. Outraged!

When you find a service or establishment or product that gives you joy, it’s tempting to keep it to yourself. Perhaps it’s uncomfortable to recommend it to a friend (after all, you might seem silly) and even more uncomfortable to recommend it to a stranger (after all, you might seem like a shill).

Plenty of people hesitate before spreading the word about a political candidate or a business or a medical device. We’re worried that we’ll look silly, or that the place will end up being too crowded and now we won’t be able to get in. Or perhaps we’re concerned about losing our uniqueness…

Anyway, the outcry that accompanies the closing of one of these businesses should be enough to remind you that your hesitation has a cost.

It’s simple, I think. In a world where consumers have so much power, we now have two responsibilities:

  • If you don’t like what an organization stands for, work actively to spread the word and force them to change

and

  • If you will miss a product, a service, a book, a site or a professional when they close up shop, stand up, speak up and bring them masses of new business.

We get what we promote.

Texting

Last weekend, I noticed a teen sitting in front of me in church was texting. He’s not the only one that is “hooked on texting”. Click on the charts to make them BIGGER. This is from MarketingCharts.com:

Texters Young, Culturally Diverse, Online Spenders

Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be African American, according to (pdf) a survey from Scarborough Research.

The study also found that El Paso, Texas is the top US city for text messaging, with 57% of all adult cell-phone subscribers (age 18+) there reporting they use the text-messaging feature on their cell phone, compared with 48% of adult subscribers nationally.

scarborough-top-online-markets-texters-dma-2008.jpg

Other leading markets for text messaging include Salt Lake City, Dallas and Memphis, Tenn., where 55% percent of cell subscribers use text-messaging.

Fort Myers, Fla., Charleston, W.Va., and Grand Rapids, Mich. are the local markets least likely to text message. Only 36% percent of Fort Meyers and Charleston cellular subscribers text, as do 35% of those in Grand Rapids, Mich.

Texter Demographics:

Scarborough points to the youthful, multi-cultural texting demographics as a likely reason why El Paso, Salt Lake City, Dallas and Memphis are the top text messaging markets. El Paso and Dallas both have Hispanic compositions that are well above average. Further, Salt Lake City and El Paso are top markets for 18-24 year old adults, and Memphis is a leading city for African-Americans.

Other key characteristics of texters:

  • They are among the country’s highest spenders on cellular services. On average, they spend $87 on their monthly cellular bill. In contrast, all cellular subscribers spend an average of $75 monthly.
  • They are 46% more likely than all cellular subscribers to typically spend $150 or more on cellular service monthly and are 12% more likely to plan to switch services.
  • They use a wide variety of phone features – such as picture messaging, streaming video and email -at a rate higher than that of the average cell user.
  • They are avid technology shoppers and are more likely than the average cell-phone subscriber to live in a household that owns – or plans to buy – a wide variety of hi-tech items, from HDTVs to MP3 players to video game systems.
  • They most often shop at Best Buy for audio-video purchases: 39% of Texters live in a household that shopped this retailer during the past year vs. 27% of all consumers nationally.
  • Other leading stores for Texter households include Wal-Mart and Target. 35% of Texters live in a household that shopped Wal-Mart for tech items during the past year, while 20% shopped Target.
  • They are leading online spenders. One-fifth (20%) of Texters spend more than $1,000 online annually, vs, 17% of all cellular users.
  • Internet applications permeate all aspects of their lives, from household tasks (such as bill paying) to entertainment (such as downloading movies or TV programs) to interaction (such as blogging and downloading a wide variety of content).
  • Texters are active, on-the-go consumers. They are 37% more likely than all cellular subscribers to have played basketball (as a leisure activity) during the past year; 29% more likely to have gone jogging/running; 29% more likely to have played tennis, and 23% more likely to have practiced yoga.
  • Texters are 12% more likely to have attended a professional sports event, and 57% more likely to have gone to an R&B, rap or hip-hop concert during the past year.

“Text messaging could be largely disproportionately appealing to marketers because it delivers a young, multicultural audience,” said Gary Meo, SVP, digital media services, Scarborough Research. “Additionally, texts can provide a very locally targeted vehicle for marketers wanting to reach people in the right place at the right time, ready to make a purchase. Texting is becoming a ubiquitous cell phone function.”